iManagement

Marketing Management

Step by step to the marketing concept and its implementation

This tool brings together all relevant data and analytics that help you to create, implement and track a professional marketing concept. The following elements are implemented in this tool:
 

Situation analysis

  •     stakeholder
  •     PESTEL
  •     competitor
  •     core activities
  •     Resources & Competencies
  •     potential
  •     benchmark
  •     SWOT

Goals and strategies

  •     clients
  •     market
  •     products and services
  •     portfolio
  •     Products life cycle
  •     Blue Ocean
  •     standard strategies
  •     marketing strategies

Marketing plan

  •     Customer relationships
  •     Maktsegmentierung
  •     distribution channels
  •     matrix
  •     Marketing Mix
  •     positioning
  •     communication
  •     marketing plan

Implementation and controlling

  •     viability plan
  •     risk management
  •     Key figures
  •     future scenarios
  •     cost structure
  •     sources of revenue
  •     budget
  •     Marketing Cockpit

Prerequisite: Excel 2010 or higher

Languages: German, French and English

 

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