Portfolio Analysis (Strat. Mgmt)

► Download the tool


The growth–share matrix  is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

S. Imboden
Back to overview